5 Tips To Host A Successful Virtual Career Fair

July 8, 2020

With the growing need for online alternatives to physical events, the demand for Virtual Career Fairs are on the rise.

Whether you are looking to host your first Virtual Career Fair or you are looking for tips and tricks to optimise your next Virtual Career Fair, here are 5 tips to hosting a successful event.

Set clear goals and objectives

It is important to set the goals of your Virtual Career Fair early to understand the focus of the event and how to market it to graduates and companies.

Is the Virtual Career Fair centred to help students’ network with companies, conduct interviews, or apply for jobs?

Get companies and graduates to onboard early

With our unlimited number of company booths, team members, and students, universities can make the most out of their Virtual Career Fair by inviting as many attendees as they want. This also means that in order to stand out from other companies and graduates, participants should fill out as much of their profile beforehand.

Set ‘smart date’

Setting a ‘smart date’ for the Virtual Career Fair can help optimise attendance and engagement during the fair. Ideally, you would pick a date where most graduates and students are starting their job search.

Moreover, you would want to make sure that the event does not coincide with any other events or obligations, such as open day, in order to make the most of participation.

Maximise current marketing strategies and channels

To make the most of your Virtual Career Fair experience, you would want to start promoting the event early on to get a larger reach and allow time for attendees to sign up and register.

By maximising marketing strategies, universities are able to build on their brand marketing and increase awareness. Utilising current marketing channels can also increase attendance, The more the attendees, the greater the success.

Host live stream and engage with Q&A

Companies and universities have the ability to live stream videos either straight to their booth or through the auditorium. Live streams can include guest speakers or alumni members speaking about their experience.

By encouraging live streams and Q&A sessions, universities can increase engagement between students, alumni, and companies.